The Fashion Fraternity (TFF) is a pilot project by students from Singapore Management University (SMU) with a vision to be a center of synergy, innovation and career opportunity for fashion industry professionals and prospective fashion industry entrants.
TFF seeks to establish the local fashion industry as one of the leaders in the region through building a network that consolidates resources and expertise for the fashion industry, nurturing and creating Value-Add for talent, and facilitating career building.
The launch of our company will be held at Zouk Club Singapore on 22nd August 2008 in an event called Wardroblings, a prelude to Zouk`s annual fashion show, Wardrobe. The show will feature designs by young fashion students and graduates with enormous potential and talent and be a chance for them to gain exposure in the fashion industry.
Our Executive Committee is as follows:
President and Editor-in-Chief: Denise Ng En Hui
As president, Denise sets the direction of our company and spearheads all our exciting projects. She is in-charge of setting individual event goals for TFF, while ensuring that we stay in line with our company`s mission and vision. Denise also oversees our progress and is ensures that the executive committee maintains good relationships with each other. In this way, she ensures that TFF is a cohesive force that is ready and equipped to take the fashion industry by storm! Denise is also in change of handling external liason and will represent TFF during events and future industry talks.
The Editor-in-Chief of `The F-Word` oversees the team of writers, and manages the content generated, so as to ensure `The F-Word` delivers quality journalism that stands by the vision it started out with: to make people think about fashion. As The Fashion Fraternity`s official publication, The Journal is not just a media arm- it also acts as an academic research portal to examine the business of fashion, thereby keeping our stake holders up to speed on valuable insights in the world of fashion today. Furthermore, the Journal is to be a platform for more business collaborations and development opportunities for The Fashion Fraternity and its key stake holders.
Head of Public Relations: Wong Hui Yi
PR defines and positions TFF as the ideal business networking organization for the fashion industry. Hui Yi is in charge of corresponding with our key target groups (designers, industry personnel and other interested parties), as well as with the media. This includes preparing press releases, increasing publicity for TFF, handling enquiries from both the public and other contacts, scheduling interviews and sending out invites for our events. In the process, Hui Yi and her team strives to build lasting relationships and reinforce connections with our target groups with the aim of expanding TFF`s network and establishing the business of TFF in the industry.
Head of Corporate Relations: Goh Ze Ling
Zeling`s core role is business networking. Zeling is the one issuing invites to players in fashion related industries to come down as guest speakers for the industry talk, the series of career talks which will ultimately lead to the industry networking dinner. Basically, liasing with organizations that are interested to work with TFF!
Head of Finance: Joanna Tang Wei Wen
As TFF`s Head of Finance, Joanna is in-charge of the allocation of budget and the handling of TFF`s finances. Her larger portfolio also includes business development and sourcing of funding and sponsorship for TFF.
Head of Marketing: Jocelyn Chan Ming
Jocelyn holds the responsibilty of generating public awareness for TFF, ensuring that TFF`s mission and vision is clearly communicated to our clients. She is responsible for establishing TFF as a company that is unique, reliable and dedicated to their clients, while never forgetting the fun in their work and their love for fashion! Her team will actively promote TFF through the media and creative campaigns while constantly seeking ways to create value for our clients and increase their satisfaction with the company.
Head of Business Development and Columnist: Damien Huang Rui Zhou
Brought in for his knowledge of both formal and informal Menswear as well as coordination skills, Damien is tasked with sourcing out local retail opportunities for the young and upcoming designers. He will head a team that actively creates tie-ups between the retailers and the young local talents regardless whether they are independent or if they graduated from local design schools. He is also a writer for the F-word, where his keen interest stems from his love of fashion.
